The Codes of Gender (2010)
Title: The Codes of Gender
Release Date: 2010-10-13
Genres: Documentary
Runtime: 73 minutes
Status: Released
Watch The Codes of Gender (2010) Full Movie Streaming
Description
Identity and performance in popular culture
Watch The Codes of Gender full movie for free. Released in 2010, The Codes of Gender movie was made with a budget of $0 and has earned $0 so far, according to IMDB. Enjoy the movie!
Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.
Movie Credits
Get to know the amazing cast and crew who made The Codes of Gender a reality, and discover the passion and creativity behind its creation.
The Codes of Gender 2010 Trailers
Actors
Sut Jhally
Himself
Crew
Andrew Killoy
Sound - Recording Supervision
Loretta Alper
Crew - Information Systems Manager
Shannon McKenna
Visual Effects - Imaging Science
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pop culture, beauty, sociology, advertising, gender
